At Giovanni Rosso, we are proud to unveil our latest creation: Etna Bianco Pietra Marina Ester Canale Rosso. Building on four generations of winemaking tradition and a legacy of excellence in the Langhe, this exceptional white wine represents our ongoing commitment to precision, elegance, and the authentic expression of terroir. What sets it apart is its singular identity, shaped by the extraordinary characteristics of Contrada Pietra Marina, one of Etna’s most emblematic wine crus.
Our story on Etna began in 2014, when Davide Rosso discovered the volcanic soils, native grape varieties, and unique microclimates of this remarkable region. Inspired by the potential of the land, we acquired a 14-hectare estate in Contrada Montedolce in 2016. Here, we planted Nerello Mascalese and Carricante vineyards and transformed a historic palmento into a modern winery. This was where we first crafted our Etna Rosso and Bianco Montedolce wines, combining the meticulous craftsmanship and precision of four generations of Piedmontese winemaking with the distinctive character of Etna.
In 2023, we expanded our vision by acquiring 2 hectares in Contrada Pietra Marina, historically recognized as a quintessential white wine cru of Mount Etna. From this extraordinary terroir, we created Etna Bianco Pietra Marina Ester Canale Rosso, a wine that expresses a clear, unmistakable identity. Its name and label honor our family’s deep roots and our unwavering pursuit of excellence.
Contrada Pietra Marina is a rare and emblematic site. Situated on the northern slope of Mount Etna, near the Alcantara River, its soils combine volcanic sands and ash with fluvial silt and sand, enriched by sandstone outcrops. The vineyard’s elevated position, constant ventilation, and wide temperature swings ensure slow, balanced ripening, allowing the grapes to achieve exceptional complexity and precision. In this unique environment, we have crafted a white wine that offers a fresh interpretation of Etna Bianco: elegant, pure, and unmistakably shaped by its terroir.

Etna Bianco Pietra Marina Ester Canale Rosso marks an important step forward in our journey on the volcano. It is a wine that reflects the singularity of Pietra Marina and the values that guide our work: respect for the land, dedication to craftsmanship, and a continuous quest for excellence.