Giovanni Rosso and Berry Bros. & Rudd Complete the Beaune to Barolo charity ride
Luca Riva
Giovanni Rosso, together with long-standing partner Berry Bros. & Rudd UK, proudly announces the successful completion of the Beaune to Barolo charity ride, one of the most challenging initiatives in Berry Bros. & Rudd’s charity series in support of MND research and assistance, which also includes the English Wine Walk, Kenny Logan’s Rugby WCC, and the London to Champagne charity Ride.
The Beaune to Barolo challenge saw 21 cyclists cover more than 600 km over five days, tackling iconic climbs from the Tour de France and Giro d’Italia, from the legendary Route des Grands Crus in Burgundy, including Col d’Izoard, Col du Galibier, and Colle dell’Agnello, before descending into the rolling hills of Barolo. Beyond the physical challenge, the ride carried a deeper purpose: raising funds for the My Name’5 Doddie Foundation in support of Motor Neuron Disease (MND) research.
The event was inspired by Davy Żyw, a dear friend and valued collaborator of Berry Bros. & Rudd, who in 2018 received a devastating MND diagnosis. Facing this rare and cruel disease with extraordinary courage, Davy has transformed personal adversity into a mission of hope, organizing charity events that engage colleagues, friends, and the wider community to raise awareness and funds for research and assistance.
Giovanni Rosso played his part in organizing the ride, supported by the generous contributions of entrepreneurs, wine association, producers, and other companies from the wine world, whose involvement was essential to the success of the event.
Davide Rosso, owner of Giovanni Rosso, commented: “Watching the team conquer this incredible route, through breathtaking landscapes and historic wine regions, was profoundly moving. We are grateful to be inspired by such an important cause, and we hope to organize this event again next year, extending it and involving even more of our community.”.
This edition of the Beaune to Barolo charity ride has strengthened the bonds of friendship, endurance, and solidarity in the fight against MND, blending the love for wine with a tangible commitment to support scientific research and to bring hope to those affected by the disease and their families. It is still possible to join the cause and make a donation at the link below.
